Michiko Koshino – the human mannequin

Michiko Koshino presenting the SS20 collection during LFWM 2019.

Michiko Koshino was among the wave of Japanese talent to descend into Europe during the early 80’s, bringing with them an entirely new way of thinking, respected by London’s fashion community as one of the industry’s original innovators.
For SS20 the collection was manufactured and made in Italy.


Contemporary silhouettes and aesthetically designed detailing are prominent within Michiko Koshino’s SS20 collection. The brand is instantly recognisable through its DNA and is noticeable from the fits and volumes. SS20 portrays Michiko’s brand emerging into a slightly more versed mind-set with products that appear softer and less adventuresome than may be expected.


In an attempt to overcome the seasonal timeline and constraints of the industry, this collection fuses womenswear and menswear without any particular garment being androgynous. Each item is shaped specifically for men and for women, keeping the fits clear and differentiated.


Despite exploring a new brand evolution, which has resulted in some calm and clean aesthetics, the very essence of Michiko Koshino means the collection remains contemporary.

The designer presented her collection in a unique and special way. Mannequins resembling designer Michiko Koshino wear her creations to present the SS20 collection!

Stay tuned and follow our reviews for #LFWM. Photography Michael Morgan

Share on facebook
Share on twitter
Share on pinterest
Share on whatsapp
Share on email
Share on print

More to explore

Flavio Carvalho – Genesis of Sport

Flavio Carvalho: a graphic designer and art director specialized in creative strategies and visual concepts. Flavio Carvalho says “I love minimal and

BED j.w. FORD – Blind Faith

BED j.w. FORD presenting the SS20 collection during Milan Fashion Week. BED j.w. FORD bases itself on the concept of “dressing up”